Montage Hotels and Resorts
Objective: Increase awareness of resorts to Millennials.
Montage Melody
“We want to show off the elements that create the melody to what the Montage is.”
Facebook Event Teaser
This video will be released the first week of the campaign to get audiences aware and excited for the upcoming events.
Paid Ads
Paid Ads will start being rolled out January 1st and continue throughout the rest of the year based on location. They will be targeted towards Millennials all around North America.
Our photobooth will be located at each hotel during the event. The pictures taken will upload directly to Instagram (with the customers consent) and be posted by the Montage.
Event Photobooth
Pinterest Food Guides
We know that Millennials have all different food habits. That is why we want to show and gain awareness to all the different dining options we offer, from Vegan to Keto we have it all.
Live Streams
We want to dedicate in-person and live stream events to the Montage’s dedication to the arts and culinary. From chefs to artists we want viewers to get an inside look into the resorts.
Moms of Montage
“We want to show moms that can relax and enjoy their vacation, family-style at the Montage.”
We will be using mom-influencers for our campaign which will increase awareness towards our female audience and let them know that families can enjoy together. We will be using Nabela Noor Martin, Vidya Gopalan, and Burgundy Waller.
Influencers
Sassy Woof is a higher-end brand of dog harnesses and leashes. We want to show off to our audience and make them aware that their are dog-friendly options at our resorts.
Sassy Woof Collab
Mother’s Day Scavenger Hunt
Throughout Mother’s Day we want to gain awareness of the resort to Millennial moms by creating an in-person and virtual scavenger hunt where they can win free rewards they can use for their Montage stay. We will be reposting stories with the hashtag #momsofmontage.
Mother’s Day Promotion
We want to promote our Mother’s Day special by having an Instagram giveaway, promotion sale, and showing off families enjoying time together throughout the resort.
